We anticipated the preview photos on our facebook page
about the implementation of some deluxe copies
of this beautiful book, and we expected to all its parts to tell you details about: the book "Milan" is a true piece of art."Milan, discovering food, fashion and family in a private city"
is a photographic book about our city and its peculiarities: from a concept of ERD Design Studio
in Melbourne (AU) and photographs by Robyn Lea
, is printed by Fontegrafica and manually bound by Cristina Balbiano d'Aramengo
in hundred limited edition copies.
Produced in 2500, 100 of which copies are limited editions with special effects. A four years work, one completely dedicated to the studies of design, photos and prints processes. The first step saw a tight communication between New York, Melbourne and Milan to decide how to set the shelf marks and combine it with the right taste of the different mix of papers, photos and graphics.
The book is made with different papers, all treated with a specifics color curve to manage the different ink reactions on coated, natural, marked and pearlescent sheets: these last were processed with covering/transparent inks to give a 3D effect to the images. Nothing is left to chance: the marked black cover paper, printed in six metallic colors, with the title printed with a silkscreen. The text is a selection of 3, 4, 5 and 6 colors.
The hundred luxury copies are a magic box full of specials print effects: silk screen transparent varnishes, laser cuts, UV varnishes, almond scratch and sniff varnishes, hot stamps, reliefs and bas-reliefs, black silk screen prints details, letterpress inserts and silver laminations. All these special works to light on some graphics and photographic elements, perfectly linked with the book concept.
The icing on the cake: the handmade binding by Cristina Balbiano d'Aramengo, Fontegrafica's partner that has ennobled the cover and all the small details that make s the book a piece of art.
"Milan" was presented Tuesday, June 18 at the Bulgari Hotel in Milan with an aperitif-conference, which was attended by all the actors involved with the project, as well as numerous VIP guests from Milan and Australia. Presentation will be followed by various events around the world, starting from London on June 27. Fontegrafica is honored to have participated and contributed to this project, a summary of its vision. The book is on sale at “La Rinascente”, luxury copies are available on demand.